CBS Sports has been using Crispin software since the network received rights to broadcast NFL football in 1998. Currently running 11 separate play-out rooms from their studios in New York City, CBS Sports relies on automation solutions from Crispin to manage and control commercial insertion for all channels.
CBS Sports needed easy-to-use tools that provided superior performance in live environments where last-minute edits of the playlist are an ordinary occurrence.
Fill out the form below for a copy of this case study that describes how CBS Sports uses Crispin technology for:
- spot insertion and live key/fill ad placement
- media asset management
- “Live Room” staging
- synchronization between AsRun reporting and traffic and billing
- and more.